is a senior product designer who builds design systems, a three-tier system across six web products and two native apps. Read the case study. that scale across native platforms, iOS Human Interface Guidelines and Material 3, themed to one brand. Read the case study. , and ships, shipped to 75,000+ monthly active users, plus an AI product. Read the case study. the products that prove it.

Selected work

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  1. 2025– A three-tier design system for a multi-app platform Senior Product Designer
  2. 2025– Shipping native on iOS and Material 3 Senior Product Designer
  3. 2022–24 An AI strategic planner for creative agencies Senior Product Designer
  4. Discovery to launch A white-label clinic platform, one system across app and dashboard Lead Product Designer
  5. Strategy to launch A B2B governance site for three stakeholders, on one system Senior Product Designer
  6. 2023–24 An advisory brand, shipped as one responsive system Senior Product Designer
  7. 2023–24 One system, two audiences: a risk product made legible Senior Product Designer
  8. 2023–24 A data consultancy, productized into one trusted system Senior Product Designer

About

Currently leading design at Pickleball.com on the league and tournament platform. Before that, design systems and enterprise CMS work at Newfangled. Master of Visual Arts, IBM Design Thinking practitioner, focused on WCAG-grade accessibility.

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Selected visual and brand work

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Good & Prosper

Brand identity, 2024, Logo system, motion and web

Liberty Rent

Brand identity, 2024, Logomark, color, type and stationery

Blue Margin

Brand identity, 2024, Logo, color, type and brand application

Open to senior product roles, remote.

baysalsm@gmail.com